Time To Improve Travel- Arabian Hospitality

In an era when travel transcends borders, Jumeirah is redefining luxury by transforming a stay into an immersive journey where every experience is stepped in by the elegance of Arabian hospitality and the vibrancy of local culture.

Since the opening of the iconic Jumeirah Burj Al Arab in 1999, Jumeirah has exhibited a warmth and generosity unique to the UAE, setting the global standard for exceptional hospitality. the city as the main destination though. With over 25 remarkable years of legacy, Jumeirah is entering an exciting new era led by Chief Brand Officer Michael Grieve. Guided by a fresh brand vision, Jumeirah is embracing the future of travel by crafting elevated experiences that merge the best of local culture with refined and sophisticated global torches. This approach reflects a growing shift in luxury hospitality catering to travellers craving meaningful connections, authenticity, and a sense of place.

Redefined Travel

Jumeirah's locations go far beyond offering luxurious accommodations; they are a majlis part of global culture, conversation, and connection. Inspired by the spirit of ancient trade routes where travellers once exchanged ideas and experienced warm hospitality, Jumeirah is building a modern platform where cultures intersect, and stories are shared. This new approach centres on elevating the guest experience with carefully made, culturally rich programmes that honour the heritage of each Jumeirah destination.

Dubai and Beyond

Jumeirah's rise into a hospitality brand of elegance has been meteoric, from creating a name locally to spreading its wings across the Middle East, Europe and Asia. From the pristine beaches of the Maldives to London's historic parks, Jumeirah's amenities are a testament to its commitment to experiences that align with local culture while providing guests with a uniquely sophisticated experience Whether it is the tranquil beauty of Jumeirah Bali or the sophisticated charm of Jumeirah Capri Palace, each property is designed to offer more than just a stay. It is an invitation to explore and connect with the essence of the destination.

Upcoming Hotels

As part of this reinvention exercise, Jumeirah will bring three new properties to three locations: Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva. Adding a new flavour to Dubai, Jumeirah Marsa Al Arab will showcase the cutting-edge advancements in Dubai's Arabian hospitality. Rounding out Jumeirah's nautical trilogy on Dubai's most exclusive beach, this exceptional lifestyle destination stands next to the wave-like Jumeirah Becah Hotel, flaunting unobstructed views of the iconic sail-inspired Jumeirah Burj Al Arab.

Set for launch in 2025 on Shura Island in Saudi Arabia, the Jumeirah Red Sea will enthral guests with historic coastal hospitality. Blended seamlessly with the resort's new single-story resort design, it features a unique sand-covered ribbon walkway that connects its spaces and allows guests to immerse themselves in the surroundings. While indulging in Saudi Arabia's coastline's beauty and rich culture, guests can choose accommodations, from elegant rooms to private pool villas and beachside retreats.

Set in Europe, Jumeirah Le Richemond will introduce the brand's marquee hospitality in Geneva. With unhindered views of the Leman and Mont Blanc, this hotel will provide a refined escape in the city's heart. It captures a timeless story shared by cities worldwide, bridging people in culture through art, heritage and stunning landscapes. This destination enriches guests with indulging experiences that spark inspiration.

Increasing Elevated Travel

With an evolution in time, Jumeirah's future is rooted in traditional luxury with a generous Arabian touch. Like in ancient times, when traders were invited with immense warmth, Jumeirah will create spaces that connect with the natural habitat amid authentic local experiences. Jumeirah will create memories to last a lifetime by showcasing their hospitality while blending stories and the richness of each destination.

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