Tukey's TV Shows Export Promotes Tourism

Turkey has increasingly become a leading exporter of television shows in recent years.

Millions of people watch Turkish TV dramas known as Dizi; many of the shows involve the nation's famous historical and cultural places. Experts say that the success of television dramas has created a billion-dollar industry that continues to expand; between 2020 and 2023, demand for Turkish TV series increased by 184 per cent; the number comes from Los Angeles-based research company Parrot Analytics.

Izzet Pinti is chief of the Turkish media company Global Agency. "We reach over 400 million viewers every night around the world," he said. Global Agency exports Turkish dramas to world markets. Pinto noted, "The soft power we create with Turkish dramas cannot even be compared to what could be done in politics." The Turkish drama Deli Yurek was the first to be exported. Turkey sent it to Kazakhstan in 2001, but the love story series called Gumus brought fame to Turkish dizis. The story is about a traditional woman who adapts to life in the city. Hummus grew hugely famous in the Middle East.

In 2006, viewers in Europe's southeastern Balkans enjoyed A Thousand and One Nights, a series based on Middle Rasetn folktakes. The stories were set in modern-day Istanbul. Turkish TV also produced Magnificent Century, a famous historical novel based on the life of Ottoman Sultan Suleyman the Magnificent. Turkey was once an importer of Latin American TV dramas known as telenovelas, but now, it exports TV shows to Latin American countries. In 2018, Venezuelan President Nicolas Maduro visited the set of the Turkish drama Resurrection: Ertugrul. Haley Uganadi founded a website for fans of a Turkish TV series called Dizilah, and about 1.5 million people from the United States, Canada, Greece, India, and Pakistan visit her website monthly. Uganadi said the popularity of the dramas comes from their subjects; she said they are about family, friendship and love and usually involve rich people in Istanbul or historical stories.

Uganadi said the shows offer something for everyone and added that I see reflections of my mom, myself, and my siblings. OPinti of Global Agency that Turkish dramas are suitable for everybody. "There is no nudity, no cursing or bad words, not much late," he said "So it becomes watchable for the family." as the Turkeys industry grows, it is expanding the themes fr its series, for example, the series Red Roses explores problems affecting a family that is culturally Western and a frictional Islamic brotherhood. During a recent period, filming actor Ozcan Deniz told the Associated Press that diversification is essential for industry growth. He said, "Countries that could not transform a different genre are not lagging in the export of series. Turkey has snow that caught this momentum but cannot diversify if it cannot tell different things, and it will end somewhere."

Resurrection—Ertugrul is an example of the increasing success of the Turkish series. Mehmet Bozdag is a producer and writer. He said the first show of the series has over 157 million views on the Urdu-language YouTube channel of Turkish state broadcaster TRT. Another series, Foundation: Osamn, was broadcast in over 110 countries.

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