Malaysia Airlines Hosts Inaugural Global Trade Elevation Summit 2024

The event makes a significant milestone in advancing the objectives of Visit Malaysia Year 2026, positioning Kuala Lumpur as a gateway for Asia and beyond and establishing Malaysia as a leading ASEAN tourism and aviation hub.

The summit gathered key decision-makers from significant trade companies worldwide, fostering global collaboration and strategizing future initiatives. This strengthened ties mainly to advance Malaysia's position in the worldwide tourism landscape.

Malaysia Airlines successfully hosted the biggest airline trade event in Malaysia's history, the inaugural Malaysia Airlines Trade Elevation Summit 2024. Collaborating with Tourism Malaysia and the Malaysian Convention and Exhibition Bureau, the summit drew 300 delegates, including over 200 international attendees from 48 cities across 21 countries.

The summit gathered key decision-makers from significant trade companies worldwide, fostering global collaboration and strategizing future initiatives. This strengthened cultural ties to advance Malaysia's position in the worldwide tourism landscape. The event marked a prominent milestone in reaching the goals of Visit Malaysia Year 2026, positioning Kuala Lumpur as a gateway for Asia and beyond, and establishing Malaysia as a leading ASEAN tourism and aviation hub. Datuk Captain Izham Ismail Group, Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, stated, "This summit transcended the typical conference. It celebrated partnerships that embody Malaysia Airlines' inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showing Malaysia's hospitality and advancing tourism objectives through strategic alliances."

He added, "We are pleased to collaborate with industry leaders, including travel agents worldwide and local stakeholders like Tourism Malaysia and MyCEB, to drive innovation, efficiency, and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach, and commit our efforts to drive growth domestically and globally." A highlight of the summit was the start of the Golden Wau Awards, which celebrated the top-performing sales agents who successfully drove revenue.

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