THRS Boosts Global Reach With Japan, Azerbaijan Partnerships

THRS, a leading representation firm for luxury hospitality and tourism brands, announces its expansion into Japan and Azerbaijan. The firm has been appointed the exclusive sales representative for FAUCHON L Hotel Koyoto and Start Travel, aiming to deliver exceptional travel experiences to India's luxury market. These partnerships reinforce THRS's commitment to offering distinctive and immersive travel experiences for discerning Indian travellers.

THRS Travel and Hospitality Representation Services, a premier representation firm in India for luxury hospitality and tourism brands, has expanded its footprint by finding new strategic partnerships in Japan and Azerbaijan; this expansion underscores THRS's commitment to curating exceptional travel experiences for the growing Indian outbound market. THRS has been appointed the executive sales representative for FAUCHON L Hotel Kyoto and Start Travel as part of this initiative.

Yeishan Goel Group, CEO of THRS, commented on the expansion: "The Indian luxury travel market is evolving with travellers seeking unique and immersive experiences. Japan and Azerbaijan have become increasingly popular, and our collaboration with FAUCHON LHotel Kyoto and Start Travel reflects our dedication to offering unparalleled luxury experiences. FAUCHON LHotel Kyoto blends Japanese tradition with French elegance, while Start Travel leads Azerbaijan's tourism sector. Together, we aim to redefine luxury travel for Indian travellers."

FAUCHON LHotel Kyoto, part of The Leading Hotels of the World, is a distinctive hotel offering a fusion of Persian gourmet artistry and Japan's rich cultural heritage. Located in the heart of Kyoto, the hotel pioneers the Kyoto French cuisine, providing an exclusive and refined experience. Nobu Sugimura, General Manager of FAUCHON L Hotel Kyoto, added, "India is a key strategic market for us with its growing demand for fine dining and cultural experiences. Our partnership with THRS will enhance our engagement with Indian travellers and introduce them to the unique charm of FAUCHON L Hotel Kyoto."

Start Travel, based in Baku, Azerbaijan, is a leading Travel Management Company specialising in inbound and outbound tourism across Azerbaijan, Georgia, and Uzbekistan. Established in 2015, Start Travel offers comprehensive services such as ticketing, hotel reservations, visa facilitation, MICE services and curated cultural experiences. Nadir Farajov, Commercial Director of Start Travel, remarked, "With India's growing interest in immersive travel, our partnership with THRS will increase awareness of Azerbaijan's rich history and vibrant culture, offering Indian visitors a truly unique experience."

India's outbound tourism market is projected to reach USD18.8 billion in 2024 and grow at a CAGR of 11.4 per cent, reaching USD 55.4 billion by 2034. As demand for experiential and high-end Travel continues to rise, Japan and Azerbaijan are becoming popular destinations for culturally driven travellers. With these new partnerships, THRS aims to strengthen its presence in India's luxury travel segment and expand its reach.

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