Thomas Cook Signs MOU With Georgia Tourism- Targets Growth In The Indian Market

Thomas Cook India has signed a strategic MOU with the Georgia National Tourism Administration to promote Georgia as a key travel destination for Indian tourists. The partnership will focus on increasing awareness, driving demand, and targeting key segments like millennials, families, and corporate MICE groups. The collaboration aims to showcase Georgia's attractions, accessibility, and affordability in the high-potential Indian market.

Thomas Cook India has entered into a strategic partnership with the Georgia National Tourism Administration to increase Indian visitation to Georgia.

The MOU aims to boost travel by raising awareness of Georgia's unique offerings and creating a demand-driven approach to the Indian market.

Thomas Cook India's extensive market reach and leadership in the travel sector will drive this collaboration, which will focus on Georgia's attractiveness, accessibility, and affordability.

Thomas Cook India's internal data highlights a strong appetite among Indian consumers for new and unexplored destinations, particularly those with easy visa regimes.

This collaboration seeks to leverage those insights by promoting Georgia as an exciting and affordable destination. The key objectives include creating awareness, building inspirational content promoting MICE opportunities, and executing joint marketing initiatives tailored to the Indian market.

Rajeev Kale, President and Country Head of Holidays MICE Visa at Thomas Cook India, commenced, "From the charming streets of Tbilisi rich in history and culture to the majestic landscapes of the Caucasus mountains and the ancient cave cities of Uplistsikhe Georgia offers memorable experiences at great value fr Indian travellers. We are delighted to segments including millennials, young professionals, families and corporate MICE groups."

Maia Omiadze, Head of the Georgian National Tourism Administration, also expressed enthusiasm about the partnership, saying, "This collaboration with Thomas Cook India is key to boosting Georgia's visibility in the Indian market.

India's growing tourism significance is evident with 124,335 visits to Georgia in 2024, a 46.8 per cent increase from the previous year."

The partnership comes at an opportune moment, aligning with Georgia's increased focus on the Indian market and its ongoing efforts to drive growth in international tourism.

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