MICE Tourism Boosts Residency In Hotels In The Indore Ujjain Area

The meetings, incentives, conferences, and exhibitions (MICE) tourism sector in Madhya Pradesh is experiencing a significant revival, driving higher hotel occupancy rates in tourist destinations like Ujjain, Omkareshwar, Mahabaleshwar, Mandu, and Mandsaur. According to the Madhya Pradesh Tourism Corporation, upgrades to local properties have attracted more corporate events, boosting revenue and creating job opportunities.

The meetings, incentives, and exhibitions sector in Madhya Pradesh is experiencing a significant recovery, which is leading to increased hotel occupancy at various tourist destinations, particularly during the traditionally off-peak season.

In recent months, the demand for meetings, conferences, and corporate events in these areas has soared as companies have sought unique venues for their greetings. Ajay Shrivastava, regional manager of Madhya Pradesh Tourism Corporation in Indore, said, "MICE tourism in Madhya Pradesh was since viewed as an underutilised resource, but here is a significant shift representing a surge in demand for properties to hold corporate events.

The upgrades to our properties and new amenities made our destinations more attractive to businesses looking for conference locations. We are thrilled to witness such a positive response to our efforts in promising the MICE tourism sector."

The MPTDC operates 15 resorts in the Indore and Ujjain regions. All have recently been enhanced to include modern amenities such as swimming pools, children's play areas, and various recreational activities. Shrivastava said these upgrades at tourist locations are part of a broader strategy to bolster Madhya Pradesh's tourism potential.

Local hoteliers and entrepreneurs said that this spike in MICE tourism will boost revenue and create new job opportunities within teh sector as more companies choose MP as their preferred destination for corporate events.

"The region's tourism landscape is poised for a transformation benefiting both the economy and the cultural exchange between visitors and locals amid a jump in demand for leisure and corporate tourism. Building up infrastructure and promoting tourist places made them famous for MICE," said Hemendra Singh Jadon, Chairman of the Travel Agents Association of India, MP and CG chapter.

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