GenZ's Travel Habits: Beaches Over Mountains In The Google Searches

A recent Agoda survey reveals India's Gen Z's top five travel habits. These habits highlight their preference for beach holidays, social media-driven inspiration, and spontaneous bookings. The generation values shared experiences, and many opt for partner trips while prioritising budget-friendly travel.

Agoda's latest survey uncovers the top five travel habits of India's Gen Z aged 18-27, revealing a generation that blends spontaneity with digital convenience. As per the survey, beach getaways narrowly beat mountain trips in preference, with 26 per cent of respondents favouring the beach and 25 per cent opting for the mountains. This marks a close continuation of the ongoing debate between the charm of serene coastal retreats and the majestic mountain swift millennials showing a stronger inclination towards beaches.

Social media plays a prominent role in influencing travel decisions for Gen Z, with Instagram emerging as the primary source of inspiration for 28 percent of those surveyed.Digital platforms like Google searches and travel blogs prominently shape their choices. Despite the prevalence of online platforms, 15 percent of respondents still rely on recommendations from friends and family, showing a more personal touch to their travel planning.

Gen Z also exhibits a more spontaneous approach to travel. Over 30 per cent of them book flights less than a week in advance, and 44 per cent make last-minute hotel reservations. Their flexibility showcases a shift towards impulsive travel, a trend less prominent in previous generations. For this generation, shared experiences are key 41 per cent prefer to travel with a partner, while group trips with friends and family vacations also remain popular. This trend reflects a move away from family-centric trips favoured by millennials.

Krishna Rathi, Senior Country Director for India Subcontinent and MEA at Agoda, commented, "GenZ travellers in India embrace spontaneity, seek special experiences and use digital platforms for inspiration. We are committed to providing them the best deals to ensure every trip is accessible, seamless, and affordable for this new generation of explorers."

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