An Increase In Spiritual Travel To India Is Seen In Year-end Data

According to Agoda, India saw increased interest in spiritual destinations during the year's final quarter, with a 10 per cent rise in domestic searches and a 4 per cent decrease in inbound searches. Popular destinations include Banglore, Hyderabad, Chennai, Kochi, and Varanasi, with travellers seeking enriching cultural experiences.

During the year's final quarter, India experienced a surge in interest from domestic and international travellers seeking to explore the country's spiritual destinations. According to recent accommodations search data from digital travel platform Agoda, there was a noticeable rise in searches for spiritual hubs across India between October and December.

Agoda reports a 4 per cent increase in inbound searches and a 10 per cent rise in domestic searches for spiritual destinations compared to the same period in 2023. Bangalore, Hyderabad, and Chennai have become popular domestic spiritual travel spots.

For international travellers, Kochi and Varanasi stand out as top spiritual destinations. These cities mainly attract global visitors because of their deep cultural, historical, and religious significance.

Agoda's data reveals that travellers from countries such as the USA, Singapore, Japan, and Australia have contributed to the growing international interest in experiencing India's fusion of spirituality and culture during the festive season.

Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agoda, commented, "As the year draws to a close, the festive season provides the perfect opportunity for travellers to connect with India's rich spiritual and cultural traditions. The rising interest in spiritual destinations throughout India reflects travellers evolving preferences for more enriching and culturally indulging experiences."

Agoda provides travellers in India with access to a wide range of holiday properties, flight routes, and activities, which can be booked seamlessly for an enriching travel experience.

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