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At the World Travel Market London 2024, Tuscany showcased its commitment to sustainable tourism and strategies to attract international visitors, positioning itself as a must-visit destination

in Italy. Francesco Tapinassi, Director Toscana, Promozione, Turistica, Italy, revealed that Tuscany's current campaigns future initiates and targeted outreach efforts to boost global tourism. Focusing on sustainability and strategic partnerships with international markets, particularly the US and Brazil, is central to Tuscany's vision for 2024 and beyond.

In central Italy, Tuscany is a prime destination for luxury travellers seeking a blend of cultural richness, historical depth, and natural beauty. Tuscany is known for its rolling hills, medieval towns, and vineyards. Gardens around the world offer unique experiences for discerning visitors.

Excellent accommodation

The region boasts a selection of luxury accommodations, from restored castles to vineyard boutiques. Notable establishments include the Belmond Castello di Casole, a 10th-century castle transformed into a luxury offering of panoramic views and refined amenities. Another standout is the Rosewood Castiglion del Bosco, set within a 5000-acre estate in Montepulciano.

Culinary Excellence and Wine Experiences

Tuscany's culinary scene is a cornerstone of its appeal. Luxury travellers can immerse in gourmet dining at Michelin-starred restaurants such as Enoteca Pinchiorri in Florence, known for its extensive wine cellar and innovative cuisine. The region's vineyards offer private tours and tastings, particularly in Chianti, Montalcino and Montepulciano. Estates like Antinori nel Chianti Classico provide immersive experiences, including guided tours of their state-of-the-art wineries and exclusive tastings of their finest vintages.

Cultural Immersion

Tuscany's rich history is evident in its art, architecture, and festivals. Luxury travellers can enjoy private tours of Florence's Uffizi Gallery, home to masters by Botticelli and Michelangelo or explore the medieval streets of Siena with a personal guide.

The region's natural hot springs have been transformed into luxury spa resorts. Terme di Saturnia, for example, is a five-star resort built around a hot spring. It offers treatments that harness the healing properties of mineral-rich water. Guests can enjoy spa treatments, golf and gourmet dining in the backdrop of the Tuscan countryside.

Experiences and Scheduled Tours

For those looking for a fully personalized itinerary, companies like Luxo Talia offer customized tours, including private art viewing, truffle hunting trips, and hot air ballooning in Tuscany on Earth. These curated experiences ensure luxury travellers can explore Tuscany's offerings to suit their tastes and preferences.

A Lasting Beauty

Tuscany also embraces sustainable tourism practices. Many luxury accommodations incorporate eco-friendly services such as sourcing local and organic materials and energy-efficient technologies. This commitment to sustainability adds local appeal to eco-friendly travellers.

In summary, Tuscany offers a comprehensive luxury itinerary that combines high-quality accommodation, exceptional culinary and wine offerings, rich cultural heritage, and personalized services. Its dedication to preserving its history and natural heritage while offering modern luxuries ensures it is a top destination for discerning travellers.

At the World Travel Market London 2024, Tuscany showed its commitment to sustainable tourism and strategies for attracting international visitors, positioning itself as a must-visit destination in Italy: Tuscany's current campaigns, future initiatives and targeted outreach efforts to boost global tourism.

Promoting Sustainability in Tuscany's Tourism Sector

Sustainability has become a cornerstone of Tuscany's tourism approach, and new initiatives aim to align the region's offerings with environmentally conscious practices.

Francisco Tapinassi, Director of Toscana Promozione Turistica Italy, highlighted the recent launch of a sustainability-focused campaign, which includes a Charter of Values for enterprises in Tuscany.

The Charter of Values ​​outlines a regional plan to incorporate sustainable principles into every aspect of Tuscany's tourism industry. Through this joint venture, Tuscany encourages businesses to adopt practices that reduce environmental impact and promote the conservation of natural and cultural resources. The practices also reinforce Tuscany's brand as an environmentally friendly destination that prioritizes responsible tourism, which Appeals to travellers who want meaningful and sustainable travel experiences.

Expanding Tuscany's Reach to International Markets

As part of its growth strategy, Tuscany has been focusing on attracting visitors from outside Europe, with particular success in the US market. As per Francesco Tapinassi, Director Toscana Promozione Turistica Italy, the US was the top international market for Tuscany in 2023, with American travellers showing a growing interest in the region's distinctive blend of cultural heritage culinary experiences and picture-friendly landscapes. The recognition of Tuscany as the Best Travel in 2024, where it was celebrated as a memorable destination, has further increased the interest of international tourists and its brand awareness.

To continue this momentum, Tuscany is expanding its promotional efforts to include South America, with a specific focus on Brazil. The region's marketing strategy for non-European markets emphasizes Tuscany's authenticity, rich traditions, and stunning scenery, which resonate strongly with global travellers. While we identify Tuscany as a destination for cultural experiences and providing an immersive experience, the region aims to attract discerning tourists who want there to be more than just sightseeing.

Tapinassi says Tuscany's campaign includes customized messaging efforts that appeal to market preferences. For example, American and Brazilian tourists are drawn to Tuscany's historic city wine region and artistic heritage; focusing these products on regional promotions and catering to the unique appeal of each target market about dealing with Tuscany ensures that its campaigns meet travellers and those in the region All offers to encourage exploration.

Building Partnerships for Sustainable Growth

Tuscany's approach to tourism also involves forging partnerships that support sustainable growth and global connectivity. The region collaborates closely with international tour operators, travel agencies and cultural organizations to create offerings that align with sustainable principles. Through these partnerships, we develop offerings that align with sustainability. By working with organizations prioritizing eco-friendly practices, Tuscany ensures that its tourism growth aligns with global sustainability standards. These partnerships also open new avenues for collaborative projects that bring together regional and international expertise to address shared challenges in sustainable tourism.

Enhancing Visitor Experience through Sustainable and Cultural Tourism

One of the key messages promoted by Tuscany is the depth of its cultural heritage, its dedication to providing a rich and fulfilling tourist experience and the region's sustainable tourism strategy emphasizes quality over quantity and helps to reduce excessive tourist pressure, preserving Tuscany's character and features for future generations Tuscany's program includes guided cultural tours, eco-friendly stays and experiences that allow visitors to interact with local traditions and crafts these offerings reflect the region's philosophy of slow tourism, encouraging travellers to spend more time exploring Tuscany's diverse landscapes and historical sites leisurely.

Francesco Tapinassi, Director of Toscana Promozione Turistica Italy, shared that Tuscany's eco-friendly activities, such as vineyard tours, cycling routes and agritourism, have become increasingly popular among international tourists, reinforcing the appeal of sustainable travel options.

Looking ahead: A vision for Tuscany in 2024 and beyond

As Tuscany enters 2024, the regional tourism council is determined to promote its sustainable international tourism strategy. Thanks to new initiatives, Tuscany aims to strengthen its position as a top choice for eco-friendly travellers and expand its presence in critical non-European markets. Tapinassi expressed optimism about the future of Tuscany's tourism industry as a tourist development. The sector's initiatives are curated to encourage sustainable growth while maintaining a balance between factors in the environmental protection network.

The campaign's success at WTM London 2024 highlights Tuscany's ability to connect with the global tourism industry, focus on sustainable collaboration and targeted trade, and position itself as a destination concerned with growth and cultural enrichment.

Conclusion

Tuscany's participation at WTM London 2024 has set the stage for a new chapter in the region's tourism journey by focusing on sustainable practices, international partnerships and tailored outreach. Tuscany is positioning itself as a responsible and compelling destination that appeals to conscious travellers. By embracing a strategy that balances cultural preservation with tourism growth, Tuscany exemplifies the future of travel, where visitors are invited to indulge in the region's heritage and contribute to its sustainability.

#londonevents #travel #tourismnews #worldnews #globaltourism #tuscany #WTM2024

Tamil Nadu in southern India is a prominent player in the country's tourism sector, attracting domestic and international visitors.

The state is famous for its cultural heritage, exemplified by its ancient temples, classical dance forms like Bharatanatyam, and traditional music. Notable UNSECO World Heritage Sites, such as the Brihadishvara Temple in Thanjavur and the Group of Monuments at Mahabalipuram, highlight its architectural grandeur.

The state's diverse landscapes, including the Nilgiri Hills' peaceful beaches along the Coromandel Coast and wildlife sanctuaries like Mudamalai National Park, offer varied experiences for nature enthusiasts. Hill stations such as Ooty and Kodaikanal provide serene retreats, while cities like Chennai and Madurai blend modernity with tradition.

In 2020, Tamil Nadu emerged as a leading tourist destination, accounting for 22.9% of total tourist visits in India, with over 140 million domestic visitors. It also ranked second in foreign tourist arrivals, underscoring its global appeal. The state's tourist sector contributes to its economy, generating employment and supporting local communities. The Tamil Nadu Tourism Policy 2023 aims to transform the state into a global tourism hub through collaborative efforts between the government, private sector and the community.

Cultural heritage and Attractions- A journey through 1000 years of History

Tamil Nadu's heritage is marked by ancient temples and monuments that stand as marvels of architecture and form the backbone of its tourism. Dr B Chandra Mohan proudly spoke of the state's History of more than 1000 years, with temples like the Brihadishvara Temple in Thanjavur and the group monuments at Mahabalipuram drawing tourists globally. The state also celebrates its vibrant performing arts scene, hosting over 3000 concerts annually. Traditional forms of music, including Carnatic music and dance, particularly Bharatnatyam, continue to thrive, making Tamil Nadu a cultural hub.

Nature and Wildlife Sanctuaries: A Haven for Biodiversity

Apart from its cultural richness, Tamil Nadu flaunts a wealth of natural attractions, with landscapes ranging from lush mountains to pristine coastlines. Dr B Chandra Mohan, IAS Principal Secretary of Tourism Culture and Religious Endowments Department Management of Tamil Nadu, India, highlighted the state's distinctive wildlife sanctuaries and biosphere reserves, which attract nature lovers and enthusiasts. Noteworthy sites include the Nilgiri Biosphere Reserve and specialized sanctuaries for species like mussels.

Medical Tourism: A Gateway to World-Class Healthcare

One of the standout aspects of Tamil Nadu's tourism is its thriving medical tourism sector. DR Chandra Mohan pointed out the influx of travellers worldwide who seek Tamil Nadu's renowned healthcare services, particularly from regions with limited medical infrastructure.

The state's top-tier hospitals equipped with advanced medical technology and skilled professionals have positioned Tamil Nadu as a major destination for medical tourism.

This facet of tourism not only supports the economy but also serves as a bridge for international connections, bolstering Tamil Nadu's reputation on a global scale.

Targets and Markets: Embracing Both Domestic and International Travelers

Tamil Nadu has consistently ranked as India's top state for domestic tourism.

However, Dr B Chandra Mohan, the IAS Principal Secretary of the Tourism Culture and Religious Endowments Department Government of Tamil Nadu, India, also emphasized a growing focus on attracting international visitors with specific strategies targeting leisure targets, event organizers, and business tourists. Tamil Nadu is positioning itself as an all-encompassing destination. The state is also developing its infrastructure to host meetings and events, recognizing the potential of business tourism and incentive travel.

The Road Ahead: Sustainable Growth and New Initiatives

As Dr B Chandra, IAS Principal Secretary of the Tourism Culture and Religious Endowments Department Government of Tamil Nadu India, articulated. Tamil Nadu's tourism development is guided by a vision that aligns with sustainability and inclusivity.

The state's tourism policy, in collaboration with private stakeholders, seeks to offer diversified travel experiences while preserving Tamil Nadu's natural and cultural heritage. Through such initiatives, the government aims to cement Tamil Nadu's position as a global tourism hub, welcoming millions with the promise of rich experiences.

At World Travel Market London 2024, the message of Dr B Chandra Mohan, IAS Principal Secretary of Tourism, Culture and Religious Endowments Department Government of Tamil Nadu, India, underscored Tamil Nadu's dedication to providing world-class experiences that celebrate its distinctive identity.

#tamilnadu #indiatourism #indianews #tourism 

SIAL InterFOOD 2024 is ready to become a transformative event for Jakarta's tourism sector, attracting an impressive 50,000 visitors eager to explore Indonesia's rich culinary diversity and thriving business opportunities.

SIAL InterFOOD 2024 will occur from November 13 to 16 at the JIEXPO Conversion Centre and Theatre in Jakarta Utara, Indonesia, with various exhibitions and engaging events. Take advantage of this chance to connect with industry leaders and explore Indonesia's cheerful food scene!

 SIAL InterFOOD: A premier B2B Platform Showing Diverse Offerings in the Indonesian and Asian Food and beverage Industries

SIAL InterFOOD is a crucial B2B platform for the Indonesian and Asian food and beverage industries.

The exhibition shows diverse products, including coffee, tea, cocoa, fresh fruits, agricultural goods, halal and organic foods, natural health products, frozen foods, seafood and various meat options.

This broad spectrum of offerings highlights the ever-changing nature of the market and provides attendees with valuable insights into current trends and innovations within the industry.

 SIAL InterFOOD Set to Attract a Diverse Audience, Uniting Industry Professionals and Enthusiasts for Networking Opportunities

The event will attract approximately 50,000 visitors, bringing together a diverse food and beverage industry audience.

This prominent turnout will include industry professionals, buyers, suppliers and food enthusiasts, all eager to explore the latest trends, products and innovations.

The many attendees underscore the event's relevance as a key gathering point for networking, collaboration and business opportunities within the sector.

 SIAL InterFOOD to Feature a Wide Range of Exhibitions showcasing Innovations in the Food and Beverage Industry

The event will feature around 1100 exhibitors, showcasing a more comprehensive range of products and innovations in the food and beverage industry. This diverse group will include companies from various sectors, such as agriculture, processing and distribution.

Exhibitors will present their latest offerings, allowing attendees to explore new brands and technologies while connecting with industry leaders.

Exhibitors' extensive participation highlights the event's prominence as a critical platform for networking and collaboration within the sector.

SIAL InterFOOD to Feature Engaging Events for Networking, Learning and Culinary Exploration

Panel Discussions and Seminars- Expert-led sessions addressing current trends, challenges and opportunities within the industry covering sustainability, market growth and consumer preferences.

 Business matchmaking- Tailored sessions to facilitate one-on-one meetings between exhibitors and potential buyers, maximising business opportunities and partnerships.

Airports in Indonesia for SIAL Interfood

 Soekarno Hatta International Airport- Situated in Jakarta, Indonesia's busiest airport and a central hub for international and domestic flights. It features modern facilities and extensive shopping and dining options, making it a convenient gateway for attendees travelling to SIAL InterFOOD.

Ngurah Rai International Airport—Located in Bali, this airport is an entry point for island tourists. Known for its beautiful design and efficient services, Ngurah Rai International Airport provides international guests access to SIAL InterFOOD.

Juanda International Airport—Situated in Surabaya, the airport is a critical East Java hub connecting various domestic and international routes. It provides travel for visitors heading to SIAL InterFOOD in the region.

Kualanamu International Airport- Near Medan, this modern airport has replaced the old Polonia International Airport and provides numerous domestic flights, offering another access point for attendees of SIAL InterFOOD.

Sam Ratulangi International Airport—Situated in Monado, this airport serves the North Sulawesi region. It is a gateway for travellers heading to the stunning Bunaken Marine Park and those attending SIAL InterFOOD.

Airlines in Indonesia for SIAL Interfood

Garuda Indonesia- The national airline is known for its quality service and extensive domestic and international network, making it an excellent choice for SIAL InterFOOD travellers.

Lion Air—This low-cost carrier operates many domestic and international flights. Lion Air is famous for its affordability and extensive network, which provide convenient options for SIAL InterFOOD attendees.

Batik Air- A subsidiary of Lion Air, Batik Air provides full-service flights focused on domestic and regional destinations, ensuring a comfortable journey for those travelling to SIAL InterFOOD.

Air Asia Indonesia—Part of the Air Asia group, this low-cost airline offers a range of domestic and international flights appealing to budget-friendly travellers heading to SIAL InterFOOD.

Sriwijaya Air—Another domestic airline, Sriwijaya Air, is known for its affordable fares and comprehensive coverage within Indoensia. It offers options for attendees of SIAL InterFOOD.

Citilink—A lower-cost subsidiary of Garuda Indonesia, Citilink provides budget-friendly domestic travel options, making it a practical choice for all those attending SIAL InterFOOD.

Traditional Indonesian Dishes- Experience the flavours of Indoensia with dishes like nasi goreng, rendang, and sate, reflecting the archipelago's rich culinary heritage.

Regional Specialities—Discover unique culinary creations from different regions, such as Padang cuisine from West Sumatra, known for its spicy and flavourful dishes, and Javanese delicacies emphasising sweet and savoury flavours.

Exotic Fruits—Indonesia is home to a variety of tropical fruits. Attendees can sample fresh mangosteen, durian, rambutan, and salak, showcasing the country's agricultural bounty.

Halal Options—With a prominent Muslim population, SIAL InterFOOD will highlight a range of halal-certified products catering to attendees' diet preferences.

Artisan and Organic Products—Explore innovative food products from local artisans, including organic snacks, health foods, and distinctive beverages that emphasise sustainability and natural ingredients.

Culinary Demonstrations—Renowned chefs will conduct live cooking demonstrations, showcasing techniques and recipes that highlight the best of Indonesian cuisine while incorporating modern culinary trends.

Street Food Experience- The event may feature a street food corner where visitors can sample popular street food items, providing a taste of the bustling food culture found throughout Indonesia.

International Flavours- Additionally, local cuisine SIAL InterFOOD will present a variety of international food offerings, reflecting the global nature of the food industry and providing attendees with diverse culinary experiences.

Tourist Attractions Near SIAL InterFOO Indonesia 

While attending SIAL InterFOOD, visitors can explore various attractions in and around Jakarta, enhancing their experience in Indonesia. Here are some notable tourist spots-

• National Museum (Monas)—An iconic symbol of Jakarta, Monas is a towering monument that provides beautiful views of the city from its observation deck. The surrounding park is an excellent place for a stroll.
• Old Town—This historic area showcases colonial architecture and museums like the Jakarta History Museum. Visitors can enjoy cafes, street art, and the lively atmosphere of the past.
• Ancol Dreamland—A large recreational area by the beach, Ancol features an amusement park, a water park, and cultural attractions. It is a perfect spot for family fun and relaxation.
• Taman Mini Indonesia Indah—This cultural park provides a comprehensive overview of Indonesia's diverse cultures, with traditional houses, museums, and gardens representing various provinces.
• Istiqlal Mosque-As the largest mosque in Southeast Asia, Istiqlal is an architectural marvel. Visitors can learn about its prominence and enjoy its serene environment.
• Jakarta Cathedral- Located opposite Istiqlal Mosque, this stunning neo-gothic cathedral is worth a visit for its beautiful architecture and peaceful atmosphere.
• Shopping Mall—Jakarta is known for its shopping scene, with malls like Grand Indonesia and Plaza Indonesia selling luxury brands to local crafts.
• National Museum houses extensive collections of Indonesian artefacts, providing insights into the country's rich culture and history.
• Thousand Islands- For those looking to escape the city, a short boat ride from Jakarta can take you to beautiful islands that provide beaches, snorkelling, and relaxation.

SIAL InterFOOD Indonesia is a premier event in the food and beverage industry, showcasing the region's dynamic and diverse culinary landscape. With its holistic platform for exhibitions, engaging events, and opportunities for networking and collaboration, the exhibition is a vital hub for industry professionals, buyers, and food enthusiasts alike.

#jakarta #indonesiatourism #foodandbeverage #foodtourism #events

Dubai Business Events, part of the Dubai Department of Economy and Tourism and the city's official convention bureau, hosted the second edition of its MICE Star Awards programme, once again offering a platform to recognise and celebrate the outstanding performance of MICE intermediaries in India. 

This follows from the stringent response from the industry to the programme earlier this year, with eight intermediaries rewarded for their role in advocating for Dubai and solidifying its position as a leading business events destination.

The awards were initially introduced earlier this year as part of DBEs robust commitment to the Indian MICE market, having already built a strong collaborative relationship with intermediaries in the country. Dubai's popularity as a business events destination continues to escalate through DBE's permanent presence in the market and a year-round calendar of inbound sales missions study missions bringing intermediaries to Dubai and participation in significant city trade shows and other activities.

For the new edition, the MICE Star Awards will recognise intermediaries based on their performance during an expanded qualifying period from October 1, 2024, to September 30, 2025. Award recipients will be chosen based on a comprehensive evaluation process that considers their business's volume and value contribution to Dubai's business events and broader tourism ecosystem.

MICE Star Awards FirstbEdition Winners-

 Gold

• SOTC Travel Limited
• MakeMyTrip India Pvt Ltd
• Zenith Leisure Holidays Ltd

Silver

• FCM Travel Solutions Pvt Ltd
• Enrich India
• Citius Holidays Pvt Ltd
• Axplore Travel Plus Pvt Ltd
• Travel Clinic Voyage Private Limited-TCV

A famous author of books and columns on travel, Colleen Gantzer, passed away on Wednesday, 6th November, at 90. She co-authored the articles with her husband, Hugh.

As per her family, she has been ailing for some time. Both have contributed to TravelBiz Monitor and Hospitality Biz since inception. With her passing away, the writing world has lost one of its finest gems, which articulated the numerous facets of a journey in each era in travel writing. She is known for her deeply insightful and meticulously crafted work, and she was an icon whose contributions span decades. Alongside her husband, Hug Gantzer, she chronicled India's landscapes and cultures, elevating the travel experience for readers across generations.

Their home is in Mussoorie. Oakbrook became a beacon of Indian travel literature, and her pioneering role as the first travel columnist for The Indian Express set the foundation for her prolific career. Herd education in documenting India's diverse heritage and hidden gems is mirrored in her 30-plus books, thousands of articles, and 52 documentaries broadcast on Doordarshan.

Colleen's achievements were recognised with accolades, including two Gold Awards from the Pacific Asia Travel Association and a rare National Tourism Lifetime Achievement Award.

In attribute to her in 2017, even the prime Minister's Office acknowledged her monumental work intriguing India, which showcased her vast research and love for the country. Her work not only educated but inspired wanderlust in readers worldwide, and she will be remembered as a trailblazer in the world of travel writing.

#travelwriter #travelnews #traveldocumentaries #indianwriter #collaeengantzer #travelauthor

As a farewell to the passengers on the last flights, the crew played the Bollywood hit song Kal Ho Na Ho as the plane touched down, marking the end of an era and the starting of a new one.

Parting is always a heartbreaking experience, and Vistara Airlines has done just that. It all came to a close on November 11, 2024, when the airline, which began operations in 2015 after being founded in 2013, gracefully took its last flight.

"As the plane ascends, so do our dreams. Let us glide towards the future where the sky is not the limit but just the beginning,"

Vistara wrote in an emotional message to partners. The emotional weight of the departure was amplified by the fact the airline hinted at its eventual transformation as Air India and added to the limited possibilities. Passengers on the last flights experienced a profoundly moving moment when, after landing, the crew played the Bollywood classic  Kal Ho Na Ho, a heartfelt tribute to the conclusion of their journey and the dawn of a new chapter.

Vistara's Journey

• In 2013- Tata SIS Airlines Limited was a joint venture between Tata Sons 51% and Singapore Airlines 49%.
• In 2015, Vistara launched operations on its flight from Delhi to Mumbai, introducing a three-class service model.
• In 2022, Tata Group announced the merger of Vistara with Air India, with Singapore Airlines retaining a 25.1% stake in the merged entity.
• In 2023-The Competition Commission of India approved the merger, paving the way for integration.
• In 2024—The merger officially takes effect on November 12. All Vistara flights are traditional to Air India's booking systems and branding.

This merger marks a prominent milestone for India's aviation industry. It establishes one of the most prominent airline groups globally and provides Air India with a unique competitive advantage domestically and internationally.

Singapore Airlines has maintained a 25.1% stake in this newly merged entity after significant investment, positioning Tata to enhance its footprint in Indian aviation.

Panning an emotional note on Linkedin, Prathap Suthan, managing partner and chief creative officer of BanginTheMiddle, shared his journey of being introduced to Vistara and the life beyond. He added that he happily enrolled in its loyalty programme after his 20th flight.

"A necessary corporate sacrifice. An unwanted brand execution. Today, on November 11, Vistara will take its final flight, and just like that, it will fade into history. It is a reminder of a time when loyalty was more than miles and comfort was more than seat width. The UK will be gone; another trusted code will be laid to rest. So long, Vistara. Thank you for your brief but beautiful flutter," he wrote.

Tarun Singh Chauhan of TSC Consulting reflects on Vistara's impact, expressing, "Vistara was a fabulous brand created with a clear agenda. It filled in a gap in the market and addressed a particular consumer." It was built with a purpose. Vistara brought something special to Indian aviation, filling the void left by Jet Airways and setting a new standard for a premium, passenger-friendly airline. "Vistara is a spectacular success.

At multiple levels," he says, honouring the brand's legacy.

For Shivaji Dasgupta of Inexgro Brand Advisory, the merger serves as a bridge intended to unite rather than maintain Vistara's high-end positioning. He asserts, "Vistara's brand identity, luxurious service, and high-end positioning will fade into Air India's broader state-owned identity as the country's primary full-service carrier."

Business strategist Lloyd Mathias concludes, "It is improbable to sustain Vistar's premium positioning following the merger with Air India." As Vistara's staff merges with Air India, its unique character might leave only memories of a brand that briefly made passengers feel that luxury was written reach. While the merger presents opportunities for Air India, challenges persist. Passengers of Air India frequently express concerns regarding service deficiencies and logistical difficulties, especially in the context of flight disruptions. Chauhan remarks on the disparity: "With an ageing fleet and inconsistent service, transforming the airline into a world-class carrier will be a callous and long-term process". In an industry where reputation holds little weight without reliability, Dasgupta emphasises that today's travellers genuinely appreciate the quality of service, not the corporate name that today's travellers genuinely appreciate.

While Air India carries the Tata name, it delivers a consistent and premium service experience that will cultivate passenger loyalty. Brands such as Jet Airways and Indigo earned trust not through their history but by providing something dependable for people.

"However, tatas influence could boost Air India in areas like talent acquisition as careers may be safer with the Tatas in a recession-sensitive industry", he notes.

Mathias says that while Tata's esteemed reputation may help shape consumer perceptions during the initial phase of this merger, he is aware that this goodwill will not suffice on its own.

Tata is still a newcomer in the global airline industry compared to established leaders like Singapore Airlines, who have perfected the art of excellence. Vistara, with a legacy of aspiration and luxury, is a testament to the belief that passengers felt the sky was merely the beginning for a fleeting moment. The journey now transitions to Air India under Tata's leadership to honour this legacy and demonstrate that these skies, once graced by Vistara, will ascend a revitalised mission.

#vistara #farewell #airindia #indianaviation #tata 

Air India has launched Fly Prior, a new service that provides enhanced travel flexibility for guests on domestic routes. This service allows travellers to shift to an earlier flight up to 12 hours before their booked initial departure as long as both flights fall on the same day.

With Fly Prior, travellers can make last-minute adjustments, making it best to have unscheduled meetings or simply arrive at their destination sooner. Availability is based on seats in the same cabin class and is usually provided exclusively at Air India's ticketing and check-in counters across Indian airports. The service is complimentary for Gold and Platinum Flying Returns loyalty members, and another traveller can purchase it for an additional fee. Service fees are INR 2,199 for flights between major cities such as Delhi and Mumbai and INR 1499 for other destinations within India.

Fly prior marks another step in Air India's dedication to creating a seamless travel experience, enabling guests to curate their travel plans conveniently and flexibly.

#airindia #indiatravel #travelnews ##flyprior #aviation 

Spice Jet has declared plans to launch seaplane operations in 2025, connecting some of India's most remote and picturesque locations.

The announcement was made today by Spicejet's Chairman and Managing Director Ajay Singh on the occasion of a demonstration seaplane flight from Prakasam barrage in Vijayawada to Srisailam Dam attended by Chief Minister of Andhra Pradesh N Chandrababu Naidu and Union Minister of Civil Aviation K Rammohan Naidu.

Spicejet has partnered in seaplane services on 20 routes, including Lakshadweep, Hyderabad, Guwahati, and Shillong. The airline prepares to roll out connectivity across key routes as the infrastructure becomes ready. Ajay Singh, Chairman and Managing Director of Spice Jet, said, "Seaplanes can transform India's regional connectivity, opening up access to some of the country's most stunning yet remote parts. Spice Jet has always dared to dream big. With the support of visionary leaders like Chief Minister Sh Chandrababu Naidu and Union Minister Sh K Rammohan Naidu, we are taking concrete steps to bring seaplane operations to life in India again. We are excited to help drive this initiative forward, partnering closely with the government and civil aviation authorities to ensure these services become a reality and a success."

Avani Singh, CEO of Spice Shuttle, said, "Our journey in regional connectivity has been a purposeful one, based on the belief that everyone, no matter how remote, deserves access to affordable and efficient air travel. Today, we are excited to be at the forefront of seaplane operations in India."

"Seaplanes can be a game changer for a country like ours where divest geographies coastlines, islands, and riverine regions often present infrastructure challenges. With seaplanes, we can transcend these barriers and bring the joy and benefits of connectivity to coastal areas, islands, and remote inland destinations," she said.

Avani, who previously led Spicehelath, spearheads SpiceJet's seaplane project following her MBA from the Wharton School, University of Pennsylvania. She is also an alumna of Stanford University.

#spicejet #travelupdate #flights #travelnews #indiatravel 

Under the directives of the President of Kazakhstan, KK Tokayev, a new visa type, the Neo Nomad, has been introduced. This visa targets modern nomads and foreign tourists who combine work with travel.

Per a statement from the Embassy of Kazakhstan, the new visa policy draws on the international experience of more than 50 countries that successfully implemented similar programmes after the pandemic. To obtain a Neo-Nomad visa, foreign citizens must demonstrate a stable income of at least USD 3,000 outside Kazakhstan.

In addition to basic income needs, foreign applicants should also have health insurance and a criminal record certificate. The visa is aimed at tourists working remotely in numerous fields, from programming, marketing, and finance to consulting, design, and e-commerce.

Foreign tourists can stay in Kazakhstan for up to one year while employed by foreign companies. This will allow them to immerse themselves in the country's culture and life and benefit Kazakhstan economically. The economic effect from the introduction of the visa is expected to amount to about 3.6 billion tenge per year if 500 people receive the visa.

Foreigners who take advantage of neo-Normad will reside and spend in Kazakhstan without taking up jobs in the domestic labour market, which is an essential aspect of this programme.

"Due to the joint work of the Ministries of Tourism and Sports, Foreign Affairs Interior and several other interested government agencies, Kazakhstan is now part of the travel map for modern nomads. They number more than 35 million worldwide, and we aim to establish all necessary conditions to attract them to Kazakhstan. Amanty and Astana are already among the top 150 cities attractive to neo-nomads," said Yerbol Myrzabossynov, Minister of Tourism and Sports.

#nomadvisa #moderntraveller #kazakhstantourism #kazakhstannews

Goa will host a three-day event from November 5 to 7 to showcase its distinctive tourism experiences and sustainable travel initiatives. Highlights include regenerative tourism and the Ekadasha Teertha Circuit. The event aims to benefit local communities and preserve the environment. The St Francis Xavier exposition will be held from November 21 to January 5 2025.

Goa will participate in the upcoming World Travel Mart in London and highlight regenerative and spiritual tourism in the coastal state, as well as the exposition of the relics of St. Francis Xavier, an official said on Sunday. The three-day event from November 5 to 7 will bring together industry leaders from around the globe, offering Goa a prime opportunity to present its distinctive tourism experiences and innovative sustainable travel initiatives on an international platform, a spokesperson from the tourism development said.

"The Goa tourism pavilion will offer a vivid showcase of the state's vibrant festivals, adventure pursuits, heritage traditions, and tranquil beaches that together shape its unique identity as a travel destination," he said.

State Tourism Director Suneel Anchipaka said the highlight of this year's participation is the concept of regenerative tourism, a step beyond sustainability that focuses on actively revitalising and enhancing Goa's natural and cultural treasures.

"The display will feature initiatives like hinterland tourism, preservation of heritage sites, wellness tourism centred around Ayurveda and Goa's emerging prominence as a destination for MICE and wedding events," he said. He said these initiatives aim to assist local communities and preserve the environment for future generations. Anchipaka said the pavilion would also present the Ekadasha Teertha Circuit, a spiritual exploration of the 11 historic temples in Goa.

"The exposition of St Francis Xavier will also be one of the highlights. The exposition will be held from November 21 to January 5 2025, at Old Goa," he said.

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